BECOME ADORED™

Australia’s No. 1 Consumer Interaction Expert and Brand Relationship Therapist. Creator of the patented ADORE Process™

  • Medium
  • Sunrise TV
  • Apple Podcasts
  • ABC The Science Show
  • RMIT University
  • Microsoft
  • Tech Crunch
  • Webdirections

“When the Formula for love can increase ROI by up to 40%… why do most brands make Hugh Hefner look like a committed Amish Gentleman?”

The ADORE Process™ methodology is an evidence-based, patented process pioneered by Dr. Anna Harrison, that correlates the triggers and behaviours of romantic love to that of the consumer decision-making process.

Digital Brand Romance

Learn the proprietary six-step ADORE Process™ that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process™ is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently and ethically sell more, more often.

About Dr Anna Harrison

Dr Anna Harrison is a highly accomplished Speaker, Author and Academic. A qualified residential Architect with degrees in software technology, Anna has led global interactive design missions for everything from airports to world-dominating technologies, applying her knowledge of how humans behave and the nuances of decision-making, values, and connections to various facets of life.

Dr Anna Harrison has helped hundreds of businesses navigate the slippery slope of maintaining ethical brand loyalty and customer engagement in an increasingly impersonal marketing landscape.

Speaking, Training & Consulting

Dr. Anna Harrison is a self-proclaimed Brand Relationship Therapist who uses analogical humour to help businesses to transform the toxic marketing behaviors costing them clients and money, into lasting and fulfilling customer relationships.

Available for Bookings

  • As a Keynote speaker, Dr. Anna uses her unique style and metaphorical humour to engage and entertain audiences, entwining confronting data and strong futuristic messaging. Her background in built form Architecture and technology, together with a depth of understanding of AI and emerging technologies, enables her to tailor her presentations across multiple industry sectors and speaker topics.

  • Dr. Anna brings unique insight and research-backed data to any panel discussion. Her background is vast and the scope of topics she can contribute to is extensive.

  • Dr. Anna is a breath of fresh air as a podcast guest. Her engaging manner and light-hearted humour play well with hard data and confronting statistics.

  • Dr. Anna is known for her fun and insightful workshops (* Voted best workshop facilitator 2018, 2019, 2020, 2021, 2022 by hundreds of clients) and academic media training and communications programs.

Fee reductions apply on opportunities that allow for extended audience reach.

  • Anna’s ADORE™ framework gave us a fresh and accessible approach to website design. It helped us clarify what we wanted to say to our customers and whether it was the right thing to say at the right time - a continuous point of reference for us that keeps giving value

    Elise Hunter, Head of Marketing at Writer’s Toolbox

  • Anna is the best I’ve ever met, let alone worked with. She brought (and still brings) exponential value to every project we collaborate on. World-class, I wouldn’t consider starting a project without her. Anna is, without any doubt, one of the best in the business.

    Robert Collings, Marketing Director at ZAGTech

  • By applying the ADORE Process™ to how we approach our business development, we have been able to engage with potential Clients on a level never achieved before, resulting in a dramatic increase to our pipeline conversion.

    Richard Livingstone-Blevins, Director at Talisman Partners

  • Anna is one of the most intelligent people that I’ve had the pleasure of meeting. Her ability to articulate complex design and technical concepts in a simple, clear, inclusive and digestible way is a testament to her experience in effective communication.

    Patima Tantiprasut, GM at PetRescue

  • Anna Harrison has been instrumental in helping a number of my technology companies to transform the performance of their websites by optimising the customer journey. Her ADORE™ methodology is a proven, repeatable process that can be applied quickly and delivers fast results

    Chris Ridd, SaaS Business Advisor

  • Anna is a joy to work with, a genuinely nice person, and a top-notch shark in a sea of me-toos. Getting Anna on your side may be the best decision you’ve ever made

    David Wood, Director of Technology at Tiny

  • Anna is a big picture thinker, yet granular and detail orientated. Exceptional communicator, authentic in her approach and organised - making it a dream to work together

    Jared Tredly, Partner at Bamboo Crowd

Feeling #benched is all too common in both personal and consumer relationships. This happens when a brand only engages with consumers during certain times—think holiday sales or special promotions. The translation is that they are only there
#ghosting occurs when one party cuts off all communication without warning, and guess what - this behaviour is not confined to your conversations on Tinder! In the consumer world, you’re deemed ‘not of value’ anymore by a brand an
Are you being treated as well as you deserve by the brands you put your love and trust into? Share your feels. #itsnotyou
🚩 Is your buyer's remorse actually a red flag for a bad relationship? My latest blog post "How not to be another notch on a business’ bedpost" explores the disconnect that we all have between IRL relationships, and IDL (hey, new acr
Don't know about you guys, but getting photos done is incredibly awkward for me!!!! I am sharing these, because for those who know me, you will appreciate the sheer artistry of @lisettebphotography_ @lisetteb_branding - Lisette is no ordinary photo

Latest Podcast

Dr. Anna Harrison, Founder at Rammp, joins Michelle Picoto to explore building customer connections and effective growth strategies in SaaS. Covering practical insights for B2B leaders looking to enhance their approach and sustain their business's growth.

00:00 Intro

02:52 Human approach to technology and business

09:33 Reframing the importance of your product

11:22 The challenge and examples

26:30 The science of relationship building

38:26 Applying to the buyer journey

41:01 Reframing buying engagement

50:00 Building trust and reducing risk

58:00 How to make it work

Featured
Re-targeting feels like stalking. The ick is real
Re-targeting feels like stalking. The ick is real

There’s a seriousness to bad brand behaviour… ever wonder why you put up with toxic behaviours from brands? Imagine if a human person followed you around the same way that social media ads do. ICK. That feeling is real #itsNOTyou

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Is your buyer's remorse actually a red flag for a bad relationship? How not to be another notch on a business’ bedpost
Is your buyer's remorse actually a red flag for a bad relationship? How not to be another notch on a business’ bedpost

Are brands your worst romantic nightmare? When the promise of the purchase falls short, concern over self-control creeps in for many of us. Sound familiar? Before you start beating yourself up, ask yourself this one question: If buying a product was a romantic interaction, would you respond differently?

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It’s not you, it’s them: Why over-shopping can leave you feeling broke and dejected
It’s not you, it’s them: Why over-shopping can leave you feeling broke and dejected

Discover how sophisticated marketing strategies prey on your emotions, leading to purchases that feel right in the moment but leave you regretful and financially strained later. We unpack the psychological tricks that push you to overspend and provide empowering insights to take back control, helping you understand that your post-haul regret is not a personal failing but a calculated industry maneuver.

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BECOMING ADORED™
BECOMING ADORED™

It all began with a chance reading of an article in the New York Times entitled To fall in love with anyone, do this… eight million people have now read Mandy Len Catron’s iconic piece, but as far as I know, I am the only one who turned that moment into a patent, a book and a process that has helped thousands of businesses create better relationships with their customers.

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